资源型城市旅游资本运营的策略、路径及建议

The Strategy and Suggestions of Resource-based City Tourism Capital Operation

金融是资源型城市转型发展旅游业过程中不可或缺的力量。基于对资源型城市的宏观环境分析,可以确立"资源资产化——资产资本化——资本市场化"这种三化整合的资本运营总体框架,并以此推进资源型城市的转型发展。在推进旅游资源资产化的过程中,有必要理顺体制和明晰产权,可以考虑组建资本运营平台;实现旅游资产资本化,需要调动金融部门的积极性并争取相应的金融扶持政策;要推动旅游资本市场化,关键在于多元化筹集资金,创新旅游企业发展模式。

Finance is an important force in the transformation and development of resource based cities. Based on the analysis of the macro environment of resource-based cities, we may establish a general framework of capital operation, which includes the transformation from resource to asset, from asset to capital, and from capital to a kind of exchanged securities. In the capitalization of tourism resources, it is necessary to straighten and strengthen the administrative system, to clarify property rights, and to set up a capital operation platform. To capitalize tourism assets, it is necessary to mobilize the enthusiasm of the financial sector and attain corresponding financial support policies. The keys to promoting the development of a tourism capital market are finding diversified ways of raising funds and innovating development mode of tourism enterprises.