摘要
伴随着激烈的医疗市场竞争,患者选择医院和医疗空间不断扩大,迫使医院寻找影响患者忠诚的关键因素。本文以部分杭州市级综合医院住院病人为研究对象,对患者忠诚的影响因素进行了实证分析,得出了驱动患者忠诚的若干因素,以期为医院做出正确的管理决策提供参考。
With the fierce competition in medical market and more hospital choices for patients, hospitals are forced to dig out key influencing factors of patient＇s loyalty. This article took inpatients from several municipal general hospitals in Hangzhou as the research objects and conducted empirical analysis on the influencing factors of patient＇s loyalty for hospital so as to provide a reference for hospitals＇ decision-making.
出处
《医院管理论坛》
2016年第6期15-17,共3页
Hospital Management Forum
关键词
患者忠诚
影响因素
实证分析
Patient＇s loyalty
Influencing factors
Empirical analysis
