基于缺口模型的大学图书馆电子资源的推广策略研究

A Study of Promotion Strategy of E-resources in University Library——Based on Gap Analysis Model

为了解读者使用电子资源的真实需求,制定精准的推广策略,提高资源的利用率,该研究以西安航空学院学生为对象进行调查分析,并基于缺口模型理论,探究读者使用电子资源的真实需求及未来的改进措施。研究发现,读者需求呈等级化、多元化,建议从读者需求与图书馆资源能力进行分析和比较、完善培训内容与活动设计、尽可能顾及不同类型的读者群、制定科学的电子资源的使用制度等方面进行创新。

For the purpose to explore the readers ＇ real needs in using e-resources and propose promotional strategies so as to increase the utilization ratio of the e-resources, the paper constructed a Gap Model on e-resource service in university library, then the author carried out a survey to explore the real needs and proposed promotional strategies in Xi＇an Aeronautical University. The study found that the demand was diversification, and the library has to adopt innovative measures, including making a comparison between library resources and the demands, improving the training, taking into account of different types of readers, and formulating a scientific system on e-resource using.