摘要
文章根据竹炭市场的应用现状提出推广纳米竹炭产品的思路,通过具体分析和预测纳米竹炭的市场前景,得出该思路可行的结论,最后运用4Ps(product,price,place,promotion)的方法提出关于纳米竹炭营销策略的建议。
Based on the current situation of application in the bamboo charcoal market, the paper points out an approach about promoting nano bamboo charcoal product. According to analysis and prediction of its market prospect specifically, the conclusion is drawn that nano bamboo charcoal product can be meaningful and profitable. At last, some suggestions for the marketing strategies are put forward based on the theory of 4Ps(product, price, place,promotion).
出处
《江苏科技信息》
2016年第17期20-21,共2页
Jiangsu Science and Technology Information
基金
2015年大学生实践创新训练计划项目
项目名称:竹炭产品的创新模式--在宠物用品中的应用
项目编号:2015sjcx081
江苏高校品牌专业建设工程资助项目(Top-notch Academic Programs Project of Jiangsu Higher Education Institutions
TAPP)
项目编号:PPZY2015A062
关键词
纳米竹炭产品
市场
营销策略
nano bamboo charcoal
market
marketing strategy