文化产业背景下提升产品非物质价值的设计研究

DESIGN STUDY IN PROMOTION OF INTANGIBLE VALUE UNDER THE BACKGROUND OF CULTURAL INDUSTRY

本文阐述了文化产业背景下工业设计价值的新变化、以及工业设计非物质价值的内涵及意义,分析了在产品日趋同质化的今天,其在功能、材质等物质性硬件上竞争的有限性,以及在非物质层面价值可提升的空间和对策。提出了从融入闽台文化、借助信息化技术的服务设计、寓情趣及娱乐、审美品味、品牌文化于其中等方面提升工业设计非物质价值的途径和方法。

This article demonstrates the latest value change in industry design under the background of cultural industry and content and significance of intangible value, as well as analyzes its limitation in the competition of physical hardware like function, material with the popularization of product homogeneity nowadays. It proposes approaches and methods to promote intangible value of industry design from different aspects, like fusion of Fujian and Taiwan culture, assistance of informatics service design, combination with emotion, fun, aesthetic, brand culture and so on.