数字媒体环境下标志动画的应用研究

THE STUDY OF LOGO-ANIMATION APPLICATION IN DIGITAL MEDIA ENVIRONMENT

在数字媒体和新传播方式迅猛发展的当今社会,标志设计也开始脱离传统纸质媒介由静止的平面化向动态的多元化发展,以数字媒体技术与环境为依托,近些年来标志的动态化设计也逐步衍生出了多种表现形式,并成为企业形象塑造的重要组成部分,其中的典型代表就是标志动画,本文通过对标志动画在数字媒体环境中的应用进行分析和研究,旨在掌握标志动画的应用范畴和传播规律,为标志动画的设计实践活动提供研究依据与参考,并根据数字媒体技术的新发展对标志动画的未来发展趋势进行展望。

In today＇s society, digital media and new communication mode are developing rapidly. Logo design also began to break away from the traditional paper-based media, changing from the static print to the dynamic diversification, based on the digital media technology and environment, in recent yeats the dynamic logo design has been gradually derived a variety of forms, and become an important part of the enterprise image promotion, among these forms a typical representative is the logo-animation, this paper through the analysis and study of the logo-animation application in the digital media environment, aimed to master the law of application and propagation of logo-animation, and provide a basis and reference for the research of logo-animation design practices, finally, according to the new development of digital media technology to prospect the development trend of logo-animation in the future.