平面设计中汉字形态的情感表达策略探究

EMOTIONAL EXPRESSION STRATEGY OF GRAPHIC DESIGN OF KANJI FORMS

在当今文化形态下,汉字形态设计的内涵和外延己经发生了深刻的变化。一直以来,设计师们在己有的汉字字体上进行改良或直接运用,虽然也涌现出一些以汉字结构造型为主要元素的优秀作品。但是有很大一部分要么己失去汉字其本意,停留在仅将汉字作为一种元素在形式层面上进行设计,而没有从情感上去发掘汉字形态的价值,并且缺少汉字形态对平面设计精神影响的深入研究。文章基于此,从汉字形态的情感表达入手,总结其在平面设计中的应用。

In today＇s cultural patterns, connotation and denotation of Chinese characters form design have profound changes. All along, the designers have make improvements or direct use of some Chinese fonts, although there are a number of good products using Chinese characters structure modeling as the main element. But a large part has lost its original meaning of Chinese characters, and stays only as an element in the form of level design, and does not explore the value of the morphological characters from the emotion, and the lack of deep research on morphological characters of graphic design spiritual. This article, from emotional expression form of Chinese characters, summarizes the application in graphic design.