校园超市购物满意度差异分析——以某高校为例

Analysis on the Difference of Shopping Satisfaction Degree in Campus Supermarket——Taking A College As An Example

以西安市某高校本科生为样本,研究校园超市购物满意度差异.结果表明:不同性别学生在商品质量上满意度存在极其显著性差异,在超市服务方面满意度存在显著性差异;不同年级的学生在超市物品质量和服务上满意度存在显著差异;高购物人群与低购物人群在商品价格、货物质量、服务和打折促销方面上满意度存在显著的差异;城镇学生与非城镇学生在商品价格上满意度存在极其显著差异.

In this paper, taking students in a college in Xihn city as a sample, research on the difference of shopping satisfaction degree in campus supermarket is carried out. The results show that as follows. There is an extremely significant difference in the satisfaction degree of the quality of goods in different sex students. There is a significant difference in the satisfaction degree of following aspects such as the supermarket service, and the quality of goods and services between different grades of students, and the commodity prices, quality of goods, service and discount sales promotion between people with high shopping ability and low shopping ability. There is an extremely significant difference in the satisfaction degree of commodity prices between urban students and rural students.