从开拓印尼市场看铝冶炼工程设计走出国门

Aluminum reduction engineering design export viewing from Indonesian market development

随着世界经济全球化的发展及中国经济逐步进入"新常态",进军海外市场已成为国内众多工程设计企业的必然选择。但由于海外市场的商业环境、文化背景等诸多方面都与国内存在较大差异,因此,要深入了解海外市场具体的国情、政策、商业环境,以免遭遇"水土不服"。本文仅以铝冶炼工程设计企业开拓印尼市场为研究背景,对工程设计企业开拓海外市场进行一些探索性研究。

With the development of world economic globalization and Chinese economy entering into ＂new normal＂, developing oversea market is a must for the most Chinese engineering and design enterprises. However there are significant differences in business environments, regional culture and etc. in oversea market, in case of tacking no account of those differences, enterprises will definitely face the dilemma. The paper takes an example of Chinese aluminum engineering and design developing business in Indonesia, and makes an exploratory study on it.