基于农户认知度的数字大棚推广影响因素分析——以陕西关中地区为例

The Influencing Factors of Digital Greenhouse Promotion Based on Farmers' Awareness——A Case of Guanzhong area in Shaanxi Province

从农户对数字大棚认知度的视角,对陕西省关中地区5个市的农户进行分层随机抽样调查,运用方差分析和决策树模型,实证分析了农户对数字大棚认知度及其影响因素、农户主观感知的影响因素及其地区间差异,接受数字大棚意愿较强农户的特征。结果表明:农户对数字大棚的认知度受到技术难易、文化程度、年龄、政府改造接纳度的显著影响;农户主观感受到的影响数字大棚推广的因素依次是经济因素、政府政策、销售途径、宣传力度、技术支撑、信息畅通程度、气候条件、土壤环境、设备供给;这些影响因素还存在明显的地区性差异性;有较强意愿接受数字大棚的农户具有共同的特征。最后,对陕西关中地区加快数字大棚发展提出政策性建议,以期为陕西省乃至全国的现代农业发展提供切实有效的依据。

Based on farmers＇ degree of awareness on digital greenhouse, conducting a stratified random sampling among farmers living in five prefectures in Guanzhong area of Shaanxi Province, applying ANOVA and Decision Tree models, this paper conducted an empirical analysis on factors which influence farmers＇ degree of awareness , subjective influencing factors that farmers recognized and it＇ s regional difference, the characteristics of farmers who are willing to accept digital greenhouse. The findings show that farmers＇ degree of awareness is significantly influenced by technical complexity, education level, age and acceptability of government guidance; subjective factors, which affect popularization of digital greenhouse, are economic factors, government policy, sales channel, degree of publicity, technical support, degree of information sharing, climate conditions, soil quality and equipment supply in turn; differences of subjective factors in different prefectures are further analyzed; some common characteristics between ＂willing to accept＂ farmers. Finally, this paper proposed the policy suggestions on accelerating the digital greenhouse＇ s development in Guanzhong area of Shaanxi Provinc, expecting that the findings of this paper could be theoretical basis of modem agriculture for Shaanxi Province and even entire country.