高职院校营销专业开设企业文化课程的重要性探析

On the Importance of Setting up Enterprise Culture Courses in the Major of Marketing in Higher Vocational Colleges

为了在消费者心中树立企业的良好形象,让消费者对企业提供的产品和服务产生信任和依赖,于是有了企业文化营销,其目的是用文化来提升企业的美誉度,它是现代企业营销的重要组成部分。高职院校营销专业的学生在学期间接受企业文化教育有利于提高他们的职业素质和职业修养。

To establish a great image of enterprise among consumers and let consumers trust and rely on the product and service offered by enterprise, the culture marketing of enterprise emerged, the aim of which is to increase the reputation of enterprise by using culture, and it is the essential part of modern enterprise marketing. Students in the marketing major in higher-vocational colleges study can increase the career quality and culture by studying the enterprise culture.