我国海洋文化旅游企业本土化发展的必要性分析

Analysis of the Necessity of the Local Development of China's Maritime Cultural Tourism Enterprise

随着海洋旅游业的蓬勃发展,我国海洋文化旅游企业本土化发展路径探索引发了广泛关注。文中在对海洋文化旅游企业发展现状分析的基础上,剖析了海洋文化旅游企业存在的发展困境,提出了海洋文化旅游企业本土化发展的必要性,为我国海洋文化旅游业大力发展提供一定支撑。

With the vigorous development of the marine tourism,the path to the local development of china＇s maritime cultural tourism enterprise has caused widespread concern. Based on the analysis of the current situation of the development of maritime cultural tourism enterprise,the article has analyzed development dilemma,put forward the necessity of the local development of maritime cultural tourism enterprise,for China＇s maritime cultural tourism development to provide a certain support.