新生代农民工移动商务服务流程研究

Study on Service Process of Mobile Commerce for Urbanized Peasant-workers of New Generation

新生代农民工具有强烈的网上娱乐、通讯、社交、消费等需求,其主要的上网工具为手机,因此可以针对这一群体开展移动商务。结合新生代农民工表现出的需求特点和移动商务发展的新特点(So Lo Mo),使用服务蓝图设计有针对性的移动商务服务流程,包括决策服务、通达服务、交易服务、支付服务、物流服务、售后服务、社会化服务、基于位置的服务等8个子流程,并利用解释结构模型确定服务流程系统中的服务要素之间的关系。

Peasant-workers of new generations have strong demands of online entertainment,c ommunication,social activity,consumption,and their major tool for access to Internet is mobile phone,therefore mobile commerce can be carried out to them.Meeting the demands of the urbanizing of peasant-workers of new generation（So Lo Mo） and focusing on the peasant-workers,commerce service process is designed,namely 8 subprocesses：decision-making,accessing to website,transactio n,payment,logistics,after-sale service,socialization service and location based service.Interpretative Structural Modeling Method is employed to fixate relations of elements in the process.