网络强省战略下江苏外贸企业转型跨境电商研究

Research on the Transformation of Jiangsu Foreign Trade Enterprises to Cross-Border E-Commerce under the Strategy of Network Power

网络强省战略是江苏外贸企业转型跨境电商的战略依托。面对行业困境,跨境电商是江苏外贸企业转型的必由之路。网络强省战略下江苏外贸企业转型跨境电商正当势,其优势包括:跨境电商综合试验区优势、政策优势、区位优势、互联网基础优势、电商平台及相关服务平台优势、人才优势、外贸产业优势等。这些优势的集聚效应将有助于江苏外贸企业蓄势发力积极践行网络强省战略,有助于大力推进跨境电商的发展。

The strategy of network powerful province is a strategic relying of transformation to cross-border E-commerce for Jiangsu foreign trade enterprises.Facing difficulties,the transformations of Jiangsu foreign trade enterprises have become inevitable,then how to transition,the cross-border E-commerce is the only way.Under the strategy of network powerful province,Jiangsu foreign trade enterprises have many advantages in terms of their transformation,these advantages include：comprehensive experimental area advantage of cross-border E-commerce,policy advantage,location advantage,Internet basis advantage,the advantage of Ecommerce platform and related services platform,talents advantage,and the advantage of foreign trade industry,etc.The combined effect of these advantages will help foreign trade enterprises in Jiangsu to actively implement the strategy of network powerful province and vigorously promote the development of cross-border E-commerce.