论“互联网+”在促进农业产业化中的作用

On the Promoting Role of“Internet+”in Agricultural Industrialization

在我国现行的土地产权制度背景下,土地细碎化使农业产业化发展受到很大制约,农产品市场上信息不对称问题也一直未能得到有效解决。利用"互联网+"的形式,一方面电商平台的信息支持以及政府的政策支持加速了土地流转;另一方面通过外部信息内部化实现产(生产者)消(消费者)对接,改善了信息不对称的状况,保障了农产品质量。

Under the background of current land property rights system in our country,land fragmentation has made the development of agricultural industrialization restricted greatly.And in agricultural products markets the information asymmetry has not been resolved up to now.Taking the use of the＂Internet＋＂,in one aspect,the information support provided by electric business platforms and the government＇s policy support accelerated the land circulation.On the other hand,through the realization of the production（producers）and consumption（consumers）docking,the information asymmetry problem will be improved,and the quality of agricultural products can be guaranteed.