基于PCTP的电子商务人才培养模式改革与实践

Reform and Practice of E-commerce Professionals Training Mode Based on PCTP

电子商务的迅猛发展以及企业电子商务业务的快速开展,使得电子商务专业的人才需求越来越大。本文通过资料搜集,文献对比,实际情况分析、问卷调查以及内容分析法,了解了高校电子商务人才培养的现状及企业对电子商务人才的诉求,进而搭建出电子商务人才培养改革框架。

The rapid development of e-commerce has raised growing demand for e-commerce professionals. Through data collection, document comparison, actual situation analysis, questionnaire survey, and content analysis, this paper learns the status of e-commerce professionals training in colleges and universities and enterprises＇ demand of e-commerce professionals, in order to set up a frame for the reform of e-commerce personnel training.