摘要
以全球最大的网络零售商平台亚马逊为例,简要回顾了亚马逊的发展历程,从外部环境和内部环境两个方面分析了亚马逊成功的原因,总结了亚马逊发展的经验与教训,以期推动我国跨境电商平台的发展。
Amazon is the largest electronic trading platform for retailers in the world. In order to promote the development of China＇s cross-border electronic commerce, the paper briefly reviews the development history of Amazon, analyses the cause of its success from inner and outer environment, and finally summarizes its successful experiences.
出处
《科技创新与生产力》
2016年第8期39-42,共4页
Sci-tech Innovation and Productivity
关键词
跨境电商
亚马逊
发展历程
环境分析
cross-border electronic commerce
Amazon
development history
environmental analysis
