品牌的营销策略与其目标群体的相关关系——以某网络品牌为例来进行分析

Correlativity between Marketing Strategy of Brands and Its Target Groups: Taking Some Brand on Line as an Example

本文通过调查问卷的方式来收集一些数据,通过数据分析找出某网络品牌的目标群体与其销售模式之间的相关关系。从品牌的营销策略的两个方面(广告策略和销售策略)分析得出:品牌的广告策略影响其目标群体的品牌认知,而影响品牌忠诚度的重要因素之一是销售方式。

The data were collected in a questionnaire. The purpose of this paper is to analyze the relationship between thetarget group and the sales model based on a certain famous brand on line. From the two aspects of marketing strategy （advertisingstrategy and sales strategy）, it was concluded that, on one hand, the acknowledgement of a brand was affected by the advertisingstrategy, on the other hand , one of the important factors on the brand loyalty is the way of sales.