行人过街使用手机行为的心理影响因素研究

Research on psychological factors affecting pedestrians' mobile phone use behaviour while crossing

为深入研究行人过街使用手机行为成因,基于计划行为理论(TPB),引入分心感知变量,从社会心理学角度探讨影响行人过街使用手机行为的心理因素及因素间的作用关系。通过对405份问卷调查数据进行信度和效度检验,构建行人过街使用手机行为结构方程模型(SEM),得到各影响因素间的关系路径。结果表明,用TPB可以有效解释和预测行人过街使用手机行为,行人过街使用手机行为的影响因素中,行为意向和知觉行为控制最重要,其次是态度和分心感知,主观规范影响最弱。

In order to investigate the cause of pedestrians＇ mobile phone use behaviour while crossing, the psychological factors affecting pedestrians＇ mobile phone use and interactions between them were explored from the perspective of social psychology, based on TPB added distraction perception. The reliability and validity of 405 recycled questionnaires were examined. And then an SEM was built for pedestrians＇ mobile phone use behaviour while crossing to measure the relationship between various factors. The results show that TPB can be used to explain and predict pedestrians＇ mobile phone use behaviour effectively. Moreover, behavioural intention and perceived behavioural control would be the most significant factors affecting pedestrians＇ mobile phone use behaviour while crossing, then attitude and distraction perception, and subjective norm would be the weakest factor.