论网络传播对公民环境素养的构建——以新浪网空气污染报道为例

On Construction of Internet Communication on Citizens' Environmental Literacy: A Case Study Based on Air Pollution News of Sina

自2013年雾霾问题引起社会关注以来,网络媒体通过雾霾等空气污染报道不断影响着公众对环境问题的感知。分析新浪网2012-2015年的空气污染报道,可以看到网络传播在构建公民环境素养方面可发挥以下作用:大量构建议题,提升公众环境监督意识;为公众"赋权",强化公众环境维权意识;强调环保参与性,激活并转变公众"知行"。当前的网络传播存在诸多问题,阻碍着目标的实现,如环境报道缺乏专业性、持续性;推动公众自觉环保行为力度不够;对环保法治建设宣传不足;在弱势群体环境舆论空间建设方面存在失衡等。对此,网络媒体需进一步优化自身报道,从提升自身报道策略、引导公众知行合一、维护公民环境权利、关注环境弱势群体等方面做出深入具体的改进,进而在社会绿色公共领域发挥更为突出的作用。

The problem of faze has aroused the concern of the whole society since January,2013. Internet communication makes lasting impact on people＇s perception of environment problem. This paper examines the air pollution reports of Sina from 2012 to 2015 and finds Internet communication playing a huge role in improving citizens＇ environmental literacy as follows： building massive issues to improve citizens＇ perception of environment,offering public the power to strengthen the identity of individuals on environment,emphasizing awareness of environment protection rights to activate and transform citizens＇ cognitive and behavioral capabilities. At the same time,Internet communication still exist many problems,such as the lack of professionalism and consistency in environment reports,the lack of enforcement on pushing the public to protect environment by self-consciousness,the lack of publicity on environmental regulations and the unbalance of the opinion space in the farmer,the old and other disadvantaged groups. Therefore,in order to play a more prominent role in social green public sphere,Internet media should make further improvement in these aspects： to optimize its report strategy,to improve people＇s self-consciousness for environmental protection,to help them reach an unity of knowledge and action,to promote people＇s environment protection rights,and to pay more attention to the disadvantaged groups and so on.