创意管理学的形成与发展——四川大学商学院教授、博士生导师杨永忠访谈

On the Formation and Development of Creative Management

创意管理学是从微观管理角度系统研究创意管理活动的基本规律和一般方法的一门科学,在国家自然基金等课题资助下,以杨永忠教授为核心的研究团队,围绕创意管理学展开四年艰苦探索,2014年出版《中国创意管理前沿研究系列》丛书,同年率先在国内工商管理学科开辟了文化创意管理这一新的博士招生专业,并从本科到博士形成相互衔接的专业教学体系。通过这一专访,试图对创意管理学这一新兴的工商管理学科的产生背景和理论基础有一个初步的认识。

Creative Management is a science subject which systematically explores the basic rule of management activities and a general method from micro perspective of management.Under the sponsorship of National Science Foundation,Prof.Yang Yongzhong has led a research group to start a 4-year tough exploration grounded on the creative management,published China Creativity Management Frontier Research Series in 2014,and firstly established the PhD.enrollment specified in the research interest of Cultural Creativity Management at Business School domestically,which has connected the professional teaching system from bachelor,master to PhD.In this paper,a brief understanding of the background and theoretical principles of Creative Management will be presented through this interview.