地方高校文化创意管理教学初探——以“客家文创产品开发”课程为例

On the Teaching of Cultural Creative Management in Local Universities

地方高校因应国家创新驱动战略,立足区域历史文化特色跨学科设置文化创意产品开发课程,其教学内容可以涵盖"企业管理、广告行销、创新设计和艺术人文"等专题,以培养大学生从事文化创意管理应有的知识、技能与社会责任。从单案例剖析的角度,通过对嘉应学院全校公共选修课"客家文创企业及产品开发"问卷调查和课后访谈,借助编码量化与质性分析的研究方法,了解地方高校本科二年级学生对客家文化创意课程相关专题的认知态度和教学建议,并论证地方高校结合区域文化开设创意企业与产品开发课程的必要性。研究结果表明,地方院校低年级大学生对文化创意普遍缺乏必要的认识,但对文化创意企业及产品开发充满兴趣,并愿意在职业生涯规划中优先考虑从事文化创意产品研发的工作。

In response of the innovation-driven strategy of our country,local universities need to set up the courses of product development of cultural creativity on basis of the regional historic culture,with the teaching contents including business administration,marketing advertisement,innovative design as well as arts and humanity,which aim to train the students＇ knowledge,skills and social responsibilities for engaging in cultural creative industry.This study realizes the cognitive attitudes and teaching advices of junior students in local colleges and universities through questionnaires and interviews about the product development of Hakka culture creativity course,using quantitative and qualitative research methods,which demonstrate the necessity of establishing the curricular of creative enterprise management and product development.According to the research,the lower grade students in colleges are generally lack necessary acquaintance of culture creativity,but they are interested in cultural creative enterprises and product development and plan to work on it.