生鲜农产品电商分布式业务流程再造

Process reengineering on e-commerce of fresh food by distributing

从"去中心化,去中介化"的互联网思维获得启发,构建碎片化的消费者按地理位置就近聚合为食物社区,农产品基地就近向食物社区取货点规模化配送,电商平台向食物社区发起众筹与向生产基地众包以销定产,消费者通过食物社区网购店取增强消费体验的生鲜电商分布式业务优化模型.研究表明,通过分布式业务流程再造,生鲜电商以物流为主的运行费用和产品耗损下降,业务规模和盈利能力提升.分布式业务流程再造可为我国仍受困于农村"最初一公里"集货难与城市"最后一公里"配送难的生鲜电商发展提供决策参考.

Stimulated by the internet thought of decentralization and disintermediation, an optimized model is constructed to study the distributed business of fresh e-commerce. In this model, consumers polymerize into food community with group purchase nature according to geographical location, products base distributes food at scale to the nearest pick-up location of food community, e-commerce platform crowd funds to food community and crowd sources to products base so as to manufacture from sale, consumers enhance their experience through online shopping store of food community. Both model derivation and case analysis indicate that the logistics operation cost and product loss of e-commerce will be decreased significantly while business scale and profitability improve obviously with the help of process reengineering in distributed business. Furthermore, process reengineering of distributed business provides an decision reference for e-commerce on fresh foods which are the first kilometre of countryside and to distribute meeting with the problems to collect the fresh food in the fresh food in the last kilometre of city.