基于用户体验的电商平台界面管理影响因素研究

Research on the Influencing Factors of the Interface Management of E-commerce Platform based on User Experience

在信息技术快速发展的今天,网络社会尤为发达,传统的实体营销模式生存空间日益缩减,"互联网+"正重塑人们的消费习惯。互联网应用凭借其操作简易、便携性、良好的交互体验等特征在人们日常生活中扮演着:"助手"、"玩伴"、"老师"等多种角色。然而,电商平台的注册会员能否得到扩展,能否吸引更多会员购物消费,能否提升客户对电商平台的忠诚度,除依靠电商平台所上架的商品的性价比外,还有一个无法忽视的重要因素——电商平台界面客户体验度。

Today with the rapid development of information technology, Network society is particularly developed, Traditional entity marketing model＇s living space is reducing, ＂Internet plus＂is reshaping people＇s consumption habits. Due to its features such as easy operation, portability, and sound interaction experience, smartphone mobile Internet application plays multiple roles of＂assistant＂,＂playmate＂,＂teacher＂, etc. However, the members of registered whether can be extended, attracting more members to shop consumption, enhancing the customer＇s loyalty to the E-commerce platformm,In addition to relying on the commodity price of the E-commerce platform. There is an important factor that can not be ignored-E-commerce platformm interface customer experience degrees.