哈尔滨市文化旅游产业发展战略研究

Research on Harbin Cultural Tourism Industry Development Strategy

哈尔滨作为具有独特文化旅游资源的城市,存在着文化旅游资源开发力度不够、缺乏整体规划和特色不鲜明等问题。文化旅游产业发展需要打造国际标准和唯一性,努力做大做强哈尔滨文化旅游产业,要推动文化产业转型升级,扩大文化品牌的影响力,加大旅游文化时尚融合力度,加快冰城夏都旅游文化名城建设。

The development of cultural tourism industry is the main way of realizing cultural city dream. Harbin as a city with unique cultural tourism resource, the urgent need is cultural tourism industry development again. Harbin cultural tourism industry＇ s development needs setting up international standards and uniqueness. This paper, based on current situation of the development of cultural tourism industry in Harbin, according to the problems of Harbin cultural tourism industry itself, put forwards the corresponding development countermeasures, strive to be- come bigger and stronger cultural tourism industry.