浅析Web挖掘技术在电子商务中的应用

Exploration on application of Web mining technology in electronic commerce

随着网络的普及,电子商务得到了快速发展,涌现出大量的购物平台,包含着各类琳琅满目商品,一定程度上增加了用户的商品选择难度。因此,如何让用户选择自己满意的商品,实现商品的个性化推荐服务是电子商务网站成功的关键。而Web挖掘技术的应用正好能实现这一功能,对其在电子商务中的应用研究具有一定的实际意义。

With the popularization of the Internet, e-commerce has gotten rapid development. A large numbers of shop- ping platforms are emerging, which consists of a variety of merchandise assortment, therefore, how to allow users to se- lect their goods with satisfaction, commodities personalized recommendation service is the key to the success of e-com- merce sites. Web mining technology application just achieves the function, which has certain practical significance for the application in the electronic commerce.