“大数据”时代新媒体的发展现状与趋势——以贵州省为例

Development Status and Trends of New Media in "Big Data" Era——Take Guizhou Province as an Example

方兴未艾的"互联网+"浪潮,弹性地建构与重塑着新媒体的媒介形式与特点。随着技术和传媒的有机融合,媒体业的基因正从昔日的"内容"向今天的"技术"转变,"大数据"将日益成为新媒体产业的基础和平台。本研究以贵州省为例,探讨了大数据背景下新媒体的发展现状与趋势,揭示了大数据所带来的媒体格局的深刻调整和舆论生态的重大变迁,以及此种变迁所蕴涵的重大意义。

New media＇s forms and characteristics are elastically been constructing and remodeling by the emerging ＂ Internet＋ ＂ wave. As the organic integration of technology and media,media industry＇s genes are from the former ＂ content＂ to today＇s ＂ technology＂. ＂ Big data＂ will increasingly become the basis and platforms of the new media industry. Take Guizhou Province as an example,This study discusses the development status and trends of new media under the background of big data,revealing the profound adjustment of media landscape and major changes of ecology of public opinion,and the significant implication of such changes brought about by big data.