以5W模式解读赣南采茶戏的现状与发展

5W Model-based Interpretation of the Current Status and Development of Gannan Tea-picking Drama

赣南采茶戏2006年已列入国家首批非物质文化遗产名录,是赣南人民宝贵的精神财富。拉斯韦尔5W传播模式,了解到赣南采茶戏存在着传播者缺失、传播内容落后、传播渠道单一、受众流失等一系列问题;从加强人才的培养、政府的支持引导、剧目内容的创新和大众媒介的宣传四个方面提出赣南采茶戏的发展策略,使赣南采茶戏得到更好的传播与发展。

Gannan tea-picking drama, which was listed in the state＇s first batch of intangible cultural heritage in 2006, is the precious spiritual culture of the Gannan people. Based on Lasswell＇s 5W Model, Gannan teapicking drama is confronted with lack of communicators, backward communicating contents, monotonous transmission channels and loss of audience. To better disseminate and develop Gannan tea-picking drama, the article comes up with strategies for development of Gannan tea-picking drama, namely, enhancement of talents cultivation, innovation of the drama contents and media publicity.