学术期刊专题化发展的态势、动因和路径——基于大数据时代

Situation, Motivation and Its Implementation Path of Specialized Development of Academic Journals in the Era of Big Data

文章在大数据时代背景下,基于市场理论,梳理了当前期刊发展的专业化形式,研究了学术期刊专题化实施的背景和条件,从学术期刊的生产和消费方式及四个主体等角度论证了专题化发展的动力机制,再从期刊差异性竞争、品牌化经营的竞争视角分析了期刊的专题化突破方式,最后从专题化发展的模式中研究学术期刊与学术发展交融的问题,提出学术期刊以专题化发展模式构建学术理论体系进而引领学术发展等思路。

In big data era, the paper makes a survey of the trend and conditions of the specialized development, the production and the consumption way of academic journals based on the market theory firstly. Then, it demonstrates the motivation mechanism behind the specialization from the perspective of four entities, and tries to make a breakthrough on the angle of differential competition and brand management. Finally, it makes an exploration of such issues as the integration of academic journals and academic development, comes to a conclusion that the way of the specialization is supposed to constitute a foundation of academic framework and take a leading in the academic development in a certain field.