爱思唯尔学术期刊数据库全球运营策略与启示

Strategy and Implications of Global Operations of Elsevier's Academic Journal Database

作为全球最大的科学、技术和医学出版商,爱思唯尔一向注重在全球范围内运营其学术期刊数据库。其主要运营策略包括整合全球顶级学术信息、灵活有效地进行全球营销、满足全球用户需求等。我国的学术期刊数据库运营商应打造国际化的学术期刊数据库,致力于全球化运营,并了解和满足国际用户需求。

As the largest scientific, technical and medical publisher in the world, Elsevier is always focusing on operating its academic journal database in worldwide. Its main operating strategies include the integration of world＇s top academic information, the flexible and effective global marketing and meeting the global users＇ demands. The operators of academic journal databases in China should create the international academic journal databases, dedicate to the global operations, understand and meet the needs of international customers.