浅谈大数据技术在广播电视监测中的应用

Application of Big Data Technology in Radio and TV Monitoring

随着广播电视监测播出形态的多样化,广播电视监测系统所涉及的领域逐步扩大,监测数据的体量也越来越大,如何从海量的监测数据中获取到有价值的信息,已经逐步成为目前广播电视监测工作者们面临的主要问题。本文重点介绍了大数据技术的特点和在广播电视监测中的应用前景,为监测数据的有效分析提供了参考。

With the diversity of broadcast monitoring,the field of monitoring system is gradually expanding and the amount of monitoring data is growing. How to get valuable information from the massive monitoring data has become the main problem for the workers. The paper introduces the technology of the big data and the application of broadcast monitoring, as a reference for the effective analysis of monitoring data.