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文雅生活的商业价值

ELEGANCES COMMERCIAL VALUE
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摘要 一千多年前,在美学发展至巅峰的中国宋代,赏心悦目的雅事已经在各阶层间流动,焚香、品茗、听雨、赏雪、候月、酌酒、莳花、寻幽、抚琴——修身养性,自然和谐。彼时,生而文雅,这本身就是一个庞大的行业。所有的生活美学都在抵抗一个"忙"字,而"忙"这个字拆开,就是心死。在物质文明高度发达的现代社会,当距离不是问题, A thousand years ago,in Song Dynasty,China,elegant life was a fashion,people were indulging themselves in burning incense,tasting tea,appreciating rain and snow,waiting for the moon,playing music instrument,and so on.At that time,elegant life style was actually a huge industry.The whole industry was against 'being busy',whose Chinese character shown as dead heart.In modern era,however,when people are no longer struggling with distance,time temperate,they want something more in life aesthetics.However,when something is aesthetic,it is often far from people's daily life.To keep the elegant industry alive,its new commercial value need to be dug out.
作者 闫鑫荻
出处 《IT经理世界》 2016年第14期32-37,5,共6页
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