开放式服务创新动态演进及协同机制研究

Dynamic evolution and synergy mechanisms of open services innovation

选用具有行业代表性的腾讯公司微信业务案例,在分析其外部创新活动的基础上,基于企业动态发展的视角,将其演进过程界定为用户参与式创新、外部参与式创新、平台创新及跨平台创新四个阶段,梳理出微信各发展阶段的创新路径,以更加微观视角分析企业如何实现开放式服务创新,从动态演进内部逻辑上阐释了基于创新环境、创新源互动网络以及商业平台的开放式服务创新协同机制。研究发现,基于微信团队、外部组织、用户等创新源间充分互动的平台创新是其开放式服务创新的核心和实质。本文构建了一个多层次的创新源互动网络与协同机制概念框架,丰富了开放式服务创新理论研究,为互联网企业提供了可借鉴和可操作性的创新路径。

This paper described the whole process of Wechat R＆D that is of special relevance to open services innovation. Not only dy- namic evolution but also the synergy mechanisms have been distinguished. This paper defined the dynamic evolution of Wechat in terms of its vertical development from user involvement innovation phase, external participation innovation phase, platform innovation phase to multi - platform innovation phase. The operation team fulfilled its innovation objectives with different strategies, such as user collabora- tion, external resources utilization, open platform strategy and cross - border cooperation. Based on the analysis of dynamic evolution, the synergy mechanisms of open services innovation on the basis of innovative environment, the interactive network of innovative sources and business platform is developed. This study found that the platform innovation of interaction between Wechat team, external organi- zations and users is the core and essence of open services innovation.