审计信任、合格境外机构投资者及其审计师选择--来自中国资本市场的检验

Audit Trust,Qualified Overseas Institutional Investors and Auditor Selection——Experience from Chinese capital market

国际投资者如何进行审计师选择,其审计信任受何影响,是中国注册会计师行业国际化发展亟待解决的重要问题。实证检验发现:合格境外机构投资者(QFII)更倾向选择国际"四大";我国会计准则的国际趋同削弱了QFII对国际"四大"的审计信任。研究结果表明,制度信任是影响国际客户审计信任的重要因素,高声誉国际"四大"更容易获得国际客户的审计信任。这为我国注册会计师行业国际化战略实施提供以下启示:国际化不仅要求国内所加强国际声誉建设和品牌管理,也需要会计监管部门加强中国会计制度建设,提升国际投资者对中国资本市场及参与者的制度认同,帮助中国注册会计师行业获得国际客户的审计信任。

Researches on the auditor selection strategy of international investors and the factors affecting audit trust in？ international capital market are very important for the internationalization of China＇ s CPA industry. The Empiri- cal evidence showed that Qualified Overseas Institutional Investors （QOlI） were inclined to choose the Big-four au- dit firms. The convergence of Chinese and international accounting standards has weakened QOII＇ s infinite trust in global Big-four firms. Results suggested that institution-based trust was an important factor affecting trust in auditors from international customers. Global Big-four firms, with their high reputation, were more attractive to international solution seekers. Therefore,in order to realize the internationalization of China＇ s CPA industry, not only the con- struction of international reputation and brand management will be demanded by domestic accounting firms, but the supervision department shall strengthen the accounting system of the nation as well so as to promote QOII＇ s faith in Chinese capital market and its participants.