生态性与艺术性:壮族乡村旅游标识系统构建探析

Ecology and Artistry:On Constructing aPublic Sign System of Rural Tourism in the Zhuang Region

对旅游标识系统的概念与作用进行了阐述,提出生态性与艺术性在乡村旅游标识系统中所起的作用;其次对壮族乡村旅游标识系统存在的问题进行了分析,最后从生态性与艺术性的角度,提出壮族乡村旅游标识系统的构建。认为旅游标识系统是旅游地信息的整合模式,发挥一种特殊的旅游交际功能,在乡村旅游中起着不可或缺的重要作用。

This paper firstly elaborates the notion and function of the public sign system, pointing out the role that econoly and artistry play in the public sign system of rural tourism. Then it analyzes the problems existing in the public sign system of rural tourism in the Zhuang region. Finally it puts forward paths to construct the public signs system of rural tourism in the Zhuang region, holding that the public sign system of tourism is the integrated mode of information of tourism destination with a special function of tourist communication, which plays an indispensible role in rural tourism.