出版行业供应链的合作模式优化研究

Study on Optimization of Supply Chain Cooperation Mode of Publishing Industry

针对我国传统出版行业中供应链信息技术应用效率低、信息共享差、企业间信任薄弱和物流配送不发达的现状,提出将CPFR理论和敏捷供应链集成,利用前者企业间共享的方法和后者跨企业的业务过程,建立基于合作模式的供应链优化模型,并使用文字描述和数学建模的方法,证明该模型的效率和价值。通过增加两个约定,即未销库存补偿约定和信息高效鼓励约定,加强了供应链各节点企业的约束和鼓励,使供应链中的各个主体都能够积极的维系供应链的正常运营,有效地解决了传统出版行业供应链企业间信息不流畅和不准确的问题。

In this paper, in view of the current status and existing problems of the supply chain IT system of the traditional publishing industry in China, we proposed to integrate the CPFR theory and the agile supply chain model to establish a cooperation-based supply chain optimization model and then through text description and mathematical modeling, demonstrated the efficiency and value of the model. Next, by adding two agreements, that is, the agreements on unsold inventory compensation and effective information incentive, we reinforced supply chain constraint and motivation, encouraging the supply chain actors to take the initiative to sustain the normal operation of the supply chain, thus effectively solving the recalcitrant issues of information disruption and inaccuracy in the traditional publishing supply chain.