“私人订制”微电影传播价值研究

The Research on Communication Value through Private Custom Micro Film

"私人订制"微电影是一种风格形式多样化、全方位多群体性订制类微电影类型。与其他订制类微电影不同的是,它的审美主体是从消费者到创作者+消费者,创作模式是互动影像艺术的新形式,传播模式是从大众传播到群体性小范围传播。"私人订制"微电影具有艺术审美价值、商业经济价值及文化社会价值。

' Private custom' micro film has diverse styles and belongs to the full range of multi-mass customized micro film type.Different from other customized micro films,its aesthetic subject is from consumers to producers and consumers; its creation mode is a new form of interactive video art and its transmission mode is from the mass communication to small range of groups. ' Private custom' micro film has aesthetic,economic,commercial and social cultural values.