基于情境感知的移动O2O用户信息需求影响因素研究

Research on the Influence Factors of Mobile O2O User Information Needs Based on Context Awareness

分析移动O2O用户信息需求的影响因素,为移动O2O应用开发和优化提供建议,并为其用户信息需求研究提供新的视角和理论基础。本研究在已有研究基础上,结合移动O2O用户特点,基于情境感知角度从用户情境、社会情境、技术情境、商家情境、环境情境五个维度构建了移动O2O用户信息需求影响因素模型。采用问卷调查和结构方程模型进行实证研究。实证分析结果表明:技术情境、用户情境、商家情境对移动O2O用户信息需求产生显著影响;社会情境通过用户情境和商家情境对移动O2O用户信息需求产生间接影响;环境情境对移动O2O用户信息需求没有显著影响。

To find the influencing factors of the mobile O2O user＇s information needs, and to provide suggestions for the de-velopment and optimization of mobile O2O application, which provides a new perspective and theoretical basis for the re-search of mobile O2O user information needs. Based on the existing research, on the view of context awareness, combinedwith the characteristics of mobile O2O users,the concept model of information needs of mobile O2O users is constructedfrom five aspects： user context, social context, technical context, business context and environment context. The empiricalresearch method is used to investigate the influence of five scenarios on Mobile O2O user＇s information needs. Data analy-sis shows that the technology context, user context and business context have a significant impact to mobile O2O user infor-mation needs. Social context has a direct impact on the information needs of Mobile O2O users through the user context andthe business context. Environment situation has no significant effect on the information requirement of mobile O2O users.