微信公众平台在省级公共图书馆阅读推广中的应用——以黑龙江省图书馆为例

The Application of Wechat Public Platform in Provincial Public Library Reading Promotion——A Case Study of Heilongjiang Provincial Library

微信公众平台在省级公共图书馆阅读推广中的应用,是现阶段微时代图书运营的重要表现形式之一。通过阐释微信公众平台在省级公共图书馆中应用状况,以黑龙江省图书馆为例,分析其在图书检索、借阅查询、新书推介、数字阅读及读者线下活动等五大模块功能,进一步挖掘黑龙江省图书馆微信公众平台阅读推广应用中阅读内容形式、阅读功能及阅读推广手段等三方面的问题,力求提高微信公众平台在黑龙江省图书馆阅读推广中应用水平。

The application of wechat public platform in provincial public library reading promotion is one of the important book operation forms in micro era.Based on the introduction about the application status of wechat public platform in provincial public library,and the case of Heilongjiang Provincial Library,this paper analyzed the five modules including book retrieval,loan inquiry,book promotion,digital reading and off-line activity,and pointed out three existing problems in the reading promotion of wechat public platform,covering content form,reading function and reading promotion means,and then explored the strategies to improve the application level of wechat public platform in provincial public library reading promotion.