互联网内容走向何方?——从UGC、PGC到业余的专业化被引量：44

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摘要用户内容生产(UGC)作为互联网技术赋权的突出体现,被认为是变革传统媒体的重要力量。但迫于版权和营收的压力,以You Tube为代表的一大批UGC平台走上了机构化和专业化的道路,内容生产从业余走向专业。本文综合国内外UGC平台的发展路径,认为互联网内容产业在发展过程中仍然存在着强大的"头部效应",UGC平台在与PGC(专业内容生产)博弈中逐渐与之结合,"业余的专业化"是未来互联网内容发展的新趋势。

作者胡泳张月朦

机构地区北京大学新闻与传播学院

出处《新闻记者》 CSSCI 北大核心 2016年第8期21-25,共5页 Shanghai Journalism Review

关键词 UGC PGC 业余专业化

分类号 G206 [文化科学—传播学]

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参考文献13

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