海南岛芳香旅游发展的SWOT分析

SWOT Analysis for the Aromatic Tourism Development in Hainan

随着海南省国际旅游岛建设的快速发展,旅游结构需要从单一的观光型旅游逐渐向高端休闲度假式旅游转移。以芳香植物为主题的休闲旅游产业是芳香产业的最高端产品,具有极高的附加值。海南有着温暖湿润的气候条件,多物种的野生植物资源,具备发展芳香旅游得天独厚的优势,使得海南在开发芳香产业链上具有广阔的发展空间。本文运用SWOT分析法对海南省芳香植物资源分布、特点以及海南芳香产业发展的现状的优势、弱势、机遇以及面临的威胁进行分析比对,并提出对海南岛发展芳香旅游产业有建设性的战略定位和发展思路。

With the rapid development of Hainan international tourism island, tourism structure needs gradually to convert to high-end leisure resort tourism from sightseeing tour. Leisure and tourism industry based on aromatic plants is most high-end fragrance products with high added value. Hainan has a unique advantage for fragrance tourism development for its warm and humid climatic conditions, as well as multiple wild plant species, which provide Hainan a broad development space in the the aromatic production chain. In this paper, SWOT analysis of the aromatic plant resources distribution, characteristics as well as industrial development in Hainan aromatics were analyzed for the strengths, weaknesses, opportunities and threats. At last, constructive strategic positioning and development ideas for the development of Hainan aromatic tourism industry were proposed.