我国消费者对政府低碳产品补贴期望的差异分析

Variance Analysis of Consumers' Expectation for Government Low-Carbon Product Subsidies in China

基于课题组在黑龙江、湖北、河南、广东4省6市实地调研的873份调查问卷数据,运用单因素方差分析方法对我国不同类型消费者对政府低碳产品补贴的期望进行了定量分析.结果显示:1不同类型消费者对政府低碳产品补贴的期望存在较大差异;2收入和学历与对政府低碳产品补贴的期望呈负相关关系,且二者对政府低碳产品补贴的期望影响最大;3不同年龄段的消费者对政府低碳产品补贴的期望存在显著差异;4地区和性别特征对政府低碳产品补贴的期望差异不显著.

Based on the 873 questionnaires collected from six cities in four provinces in China （Daqing, Wu- han, Xiangyang, Gucheng, Xuchang and Shenzhen）, we made a quantitative analysis of different types of consumers＇ expectation for government low-carbon subsidies by using One-Way ANOVA. The results in- dicate that： （l） there are great differences of the expectation for government low-carbon subsidies between different types of consumers： middle-aged consumer groups, especially those who are highly educated and better paid in economically developed areas have a relatively low ＂Expectation for Government Subsidies＂; （2） income and educational levels have negative correlations with the ＂Expectation for Government Subsidies＂ and both have the biggest impact to the ＂ Expectation for Government Subsidies＂; （3） there are sig- nificant differences of the ＂Expectation for Government Subsidies＂ between consumers of different age groups; （4） there is no remarkable effect from the regional and gender dimensions on the ＂Expectation for Government Subsidies＂.