“一带一路”体育赛事现状分析及发展方向

Analysis of Current Situation and Development Direction of“the Belt and Road”Sports Events

"一带一路"构想已引起学术界的强烈关注和讨论,其中也涉及体育领域尤其是体育赛事方面。采用文献资料、专家访谈和实地考察等方法,就"‘一带一路’+体育赛事"开展研究。重点探讨"一带一路"与体育赛事的关系和分析"一带一路"背景下的体育赛事现状,并针对现有"一带一路"赛事存在的问题和不足,指出"一带一路"背景下国内体育赛事未来发展方向,提出促进"一带一路"沿线国家和地区体育赛事互通的策略,以期为我国今后举办"一带一路"相关赛事提供参考依据,同时也为"一带一路"民心相通和文化交流提供方法和途径。

＂The Belt and Road＂ idea has caused strong concern and academic discussion, especially sports events involved in sports field. Using methods such as literature, expert interview and on - the - spot investigation, ＂ ＇ Belt and Road＇ ＋ sports events＂ is under research. The authors discuss relationship of ＂Belt and Road＂ and sports events, analyzing current situation of sports events. ｜n view of the existing problems, the paper puts forward future direction of sports events and strategy of na- tional sport communication to provide the reference of ＂Belt and Road＂ sports events and national cultural communication.