基于O2O模式的服装企业营销策略研究——以宁波为例

Research on the marketing strategy of garment enterprises based on O2O model—— Taking Ningbo as an example

随着移动互联网的飞速发展,O2O时代的到来给中国服装企业向现代化时尚和电子商务拓展转型带来了契机,本文通过对O2O模式发展背景及趋势的分析,结合宁波服装企业目前发展电子商务的现状,找到制约国内服装企业发展O2O模式存在的问题,提出了相关的营销对策。

With the rapid development of mobile Internet, the advent of the era of O2 O to Chinese garment enterprise to a modern fashionable and e-commerce development transformation brought opportunity, the paper analyzes the background and development of O2 O mode trends, combined with the Ning Bo garment enterprises of the present status of the development of electronic commerce,find the domestic garment enterprises development problems of O2 O mode, puts forward the relevant marketing strategies.