微电影的商业模式创新

Commercial Mode Innovation of Micro Film

当前微电影存在的最大问题是没有商业模式,互联网生存是微电影发展的必然方向,其基本生态特征形成微电影的生长空间,新媒体的发展是微电影发挥其功能的重要形态,传统单一的信息传播只有发展成多重要素组合式模式,微电影商业模式才能真正落地,六种盈利模式在线上线下波动式产品植入下得以贯彻,九大优势得以全面发挥。在当前市场环境下,三创基地的推进,可以更快地加速微电影商业模式的转型速度。

Currently, the biggest problem of micro film is that there is no commercial mode. Internet existence is the necessary tendency of micro film, and its basic ecological features form the growth space of micro fihn. The development of new media is a significant form for micro film to develop its function. Only when traditional and single information transformation develops to be an integrated mode with multiple elements, micro film could truly fail to the ground as a commercial mode, and six beneficial mode could be implemented in the fluctuating product implantation either on the internet or off the internet, and nine advantages could develop comprehensively. In current market environment, the promotion of the base of innovation, creativity, and starting the business could speed up the transformation speed of the commercial mode of micro film.