春夏季衬衫用色织面料材质的感性评价

Sensibility assessment of spring and summer shirt yarn-dyed fabrics

为识别不同材质色织面料的美感特征,以春夏季衬衫用色织面料为研究对象,选取我国市场上最常用的材质作为面料样本,比较消费者对不同材质色织面料的感觉评价。运用语义差异法进行评价实验,运用描述统计、探索性因子分析、多元回归分析等数理方法挖掘材质特征。结果表明:不同材质面料在感觉意象上存在显著差异,且消费者的感觉与Kawabata织物评价系统风格仪的测试结果不完全一致,主要差异特征可总结为:柔软度与粗糙感、温度感、光泽度、个性因子、价值因子、天然因子6个因子;不同材质面料的感觉意象与喜好度得分的关系结构存在差异,可表达为不同的关系偏好方程,通过方程可得知提高材质喜好度的重要意象。

To identify different feeling characteristics of different materials of yarn-dyed fabrics in the eyes of consumers,spring and summer shirt yarn-dyed fabrics were chosen as the research objects and most commonly used materials were selected as the fabric samples.Using exploratory factor analysis and multiple regression statistical analysis methods to clear different material characteristics,the results show that significant differences exist on sensory images for different materials which can be interpreted as six factors：softness and roughness,temperature,glossiness,individuality,value and nature.The feeling of consumers is not completely consistent with KES style instrument test results.Besides,the relationship structure between the image and preference evaluation is different for different materials which can be expressed by relational function.