中国武术在韩国传播现状及推广策略研究

Research on Chinese Wushu's Current Situation of Communication and Popularization Strategies in South Korea

以韩国为研究对象,运用文献分析、问卷调查、数理统计、逻辑分析等方法,对在韩国习武者、武术传播的生态、影响武术传播发展的内部和外部因素、发展传播的现状等方面进行定性和定量的分析。并在此基础上提出武术传播文化先行;官方民间相互协调运作;传播内容因地制宜、丰富多样;改善传播媒介作用;扩充传播媒介种类;根据不同受众优化传播策略以及根据反馈效果调整传播方式和模式等中国武术在韩国的推广策略。

Taking South Korea where Chinese Wushu was spread earlier as research object, this paper performs the qualitative and quantitative analysis of the South Korean martial arts persons, the mode of Wushu＇s popularization, the internal and external factors influencing Wushu＇s communication and the current spreading situation by using such methods as literature analysis, questionnaire survey, mathematical statistics and logic analysis. On this basis, for the purpose of internationalization and locali- zation and in combination with the current international environment of Wushu＇s communication ancl its national characteristic and around the main communicators, the receivers, the patterns, media and content of communication, the author puts forward the following popularization strategies in South Korea ： giving priority to the culture in the communication of Wushu, coordinating between the official and the folk, delivering the various content of communication according to the local conditions, improving the function of communication media, expanding the media types, optimizing the communication strategies to meet the need of the different receivers and adjusting the communication mode in the light of the feedback effects.