裕固族文化的地方媒体传播现状与效果研究

On the Current Situation and Effect of Local Media's Spreading of Yugur Culture

研究地方媒体的受众接触情况,有利于了解目前少数民族地区受众对媒介化传承的认可度及期望值,同时也可更好地发挥地方媒体对少数民族文化的传承与保护功能。本文试图通过对张掖电视台、《张掖日报》和肃南县电视台对裕固族文化传播现状的分析,并结合受众反馈对其媒介传播效果进行研究,为裕固族文化经地方媒体的活态传播提供更为有效的新思路。

Researching the audience＇s contacting with local media can not only understand the media transmission recognition and expectations from audience in ethnic minority areas,but also can make the local media play a better role in minority cultural inheriting and protecting.This paper analyses Yugur culture dissemination through Zhangye TV station,the Zhangye Daily and Sunan County TV station.Combining with the audience feedback on the media effect study,the paper aims to provide more effective new ideas for Yugur culture transmitted by living state of the local media.