论商业标识共存的法律规制

Research on Legal Regulation of Commercial Signs Coexistence

近年来,商业标识共存已经成为解决我国商业标识权利冲突的有效路径,其可分为商业标识协议共存与商业标识法定共存两种类型。从成因上看,商业标识共存既是商业发展的结果,也是基于现有商业标识多头立法下的无奈选择,亦是实用主义哲学在法律上适用的结果。考虑到商业标识形态下符号表达的有限性,以及保护财产利益的客观要求,法律应当准予商业标识间的共存,商业标识共存具有正当性。商业标识共存之认定应从四个方面入手,在不造成相关公众混淆的情况下,法院应尊重商业标识使用所形成的市场格局,允许经过善意、规范性使用的商业标识共存。

In recent years , commercial signs coexistence has become one of the effective paths to solve the conflicts a -mong China′s commercial signs rights , which can be divided into two types：the protocol coexistence of commercial signs and the legal coexistence of commercial signs .Commercial signs coexistence is the result of business development , and it is also helpless choice that based on the existing legislation of commercial signs , as well as it is the result of the pragma-tism philosophy in applying law .Considering the limit of symbolic expression in commercial signs and the objective re-quirement for protecting the property interest , commercial signs coexistence has legitimacy .In the case of no relevant public confusion , the court should respect commercial market pattern formed by the use of commercial signs , and allow commercial signs coexistence which is used normatively and in goodwill .