旅游景区导向标识系统的优化设计研究

Research on the Optimum Design of System for Guiding Signs in Tourist Scenic Areas

当前中国旅游景区的导向标识存在着标识混乱、布局不合理、缺乏系统性等问题,这对景区的综合环境产生了不利的影响。文章通过对景区现状的阐述,分析了景区导向标识设计的功能性需求以及以人为本的设计理念,提出了科学与艺术相结合的发展思路,从而构建科学合理的导向标识系统,为游客提供更好的服务。

Currently in China＇s tourist attractions,as far as guide signs are concerned,there are some problems including confusing signs,irrational layout,and the lack of system,which have a negative impact on the comprehensive environment of the scenic spots. This paper discussed the status quo of the scenic spots,analyzed functional requirements of the signs and the concept of people-oriented designing,proposing a development thinking with combination of science and art,in order that a scientific and rational system of guiding signs can be built to provide better services for tourists.